Best Regards
Last updated: 19th Marc h 2026
1. Introduction
Welcome to Executive Private Hire (“we”, “our”, “us”). We are committed to protecting and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This policy explains how we collect, use, and protect your personal data when you use our website or services.
2. Who We Are
Executive Private Hire (EPH) is a UK-based private hire service provider.
Registered Office:
1a Long Brackland
Bury St Edmunds
IP33 1UH
Contact Email: alex@executiveprivatehire.com
Phone: 07472 610453
3. Information We Collect
We may collect and process the following data:
a) Information you provide:
Name
Email address
Phone number
Pickup and drop-off locations
Booking details
b) Automatically collected data:
IP address
Browser type
Device information
Website usage data (via cookies)
4. How We Use Your Information
We use your data to:
Process and manage bookings
Provide customer support
Send booking confirmations and updates
Improve our website and services
Comply with legal obligations
5. Legal Basis for Processing
We process your data based on:
Contractual necessity (to provide booked services)
Legitimate interests (to improve services)
Consent (for marketing communications)
Legal obligations
6. Sharing Your Data
We may share your data with:
Drivers and subcontractors (to fulfil bookings)
IT and website service providers
Payment processors
Regulatory authorities (if required by law)
We do not sell your personal data.
7. Data Retention
We retain personal data only as long as necessary:
Booking data: up to 6 years (for legal/accounting purposes)
Marketing data: until you withdraw consent
8. Your Rights
Under UK GDPR, you have the right to:
Access your data
Correct inaccurate data
Request deletion
Restrict or object to processing
Data portability
Withdraw consent
To exercise your rights, contact us at: alex@executiveprivatehire.com
9. Cookies
Our website uses cookies to:
Improve user experience
Analyse website traffic
You can control cookies through your browser settings.
10. Data Security
We implement appropriate security measures to protect your data, including:
Secure servers
Encrypted communications (SSL)
Access controls
11. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for their privacy practices.
12. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted on this page.
13. Contact Us
If you have any questions about this policy, please contact:
Email: alex@executiveprivatehire.com